What is a digital marketing and what is its steps and how to learn it in 2022

 What is a digital marketing and what is its steps and how to learn it in 2022


What is a digital marketing and what is its steps and how to learn it in 2022



Digital marketing: It is to use all available modern technological means, especially the Internet, to reach a potential client and communicate marketing messages to him. Any business can achieve extraordinary results through digital marketing and the unlimited opportunities and possibilities offered by using it correctly.

In short, my friends answer the question of what digital marketing is but in practical and applied terms the digital marketing world has many details, points, and aspects, and yes it is a world of its own, some people study and train for months to master it professionally.

The great thing about digital marketing is that you don't have to learn and train for months to take advantage of it, because even a simple service provider like "plumber" can create a Facebook page for it with some simple search. Number and some photos showing his skills in it, so he uses digital marketing to attract more customers.

I can't guess because of your interest in the digital marketing world and because you read this article, but let me tell you that if you're one of them, this article will be useful for you: I love learning new things, and you read for the love of knowledge.

You have a business and want to learn about digital marketing and how you can use it to grow this business.

You have the skill or simple work and wonder if digital marketing can help you grow your business in any way (as our plumbing friends did).

You have ambitions to become a professional e-marketer and want to study the field but don't know where to start.

The researcher or student wants to research digital marketing, so you want to understand the field and understand it closely.

Anyway, let me tell you that digital marketing or digital marketing is a really interesting topic, and let me also tell you that this specific topic that you are reading now among the winners is a topic worth your time because here I will give you a lot of information, details, and sources that you can't find on any other Arab site.

Notably, this article is the cornerstone of a wide range of articles on digital marketing published by Winners, covering all aspects and information needed to become a professional digital marketer.

So from time to time, you'll find that I'll give you links to other topics that discuss some points in digital marketing in more detail, and you can go back to learn more.

Now let's start our subject.

Explainer video explaining everything related to digital marketing



What is Digital Marketing?


Marketing is an old time and is a key element for the success of any business, whatever its size and scope. For decades, marketing has been limited to magazines, newspapers, and road signs.

These are the most advanced and effective marketing channels, until the advent of the Internet and modern technology, everything changed, and a new marketing era and new marketing ideas, known as the digital marketing era, began.

Through digital marketing, many concepts have changed regarding marketing and the relationship between organizations and end users, through which concepts can be used to reach target customers in the right place and time, and even the best case to make purchasing decisions.


Digital marketing is: applying the general principles of marketing science using modern technological tools, especially the Internet, but also the methods and tactics used to turn target customers you can't see with the naked eye into buyers.

Through digital marketing, it is possible to reach customers in innovative and modern ways through emails, SMS, mobile applications, instant messages, social media sites, search engines, etc.

Online marketing is the most important and major sponsorship of digital marketing, but it still belongs to digital marketing rather than its synonyms, because digital marketing goes beyond the idea of online marketing and includes everything under its banner about modern technology.

For example, SMS marketing can be achieved regardless of whether the mobile phone is connected to the Internet or not, which belongs to digital marketing.

Digital marketing refers not only to modern communication technologies but also to technological devices used (such as smartphones and connected TVs) and digital platforms used (such as smartphone applications).

Digital marketing focuses on business processes based on the concept of "E-CRM," an abbreviation of the term "electronic customer relationship management", which means electronic customer relationship management, which contributes to the realization of customers through market search, and the creation of new customers. Service to existing and old customers opportunities to develop products and services provided.

Hence we have learned that the new marketing theory embraced by digital marketing relies on modern digital technologies to meet customers' needs, achieve the objectives of the organization, develop existing markets and open new markets, resulting in huge increases in profits.

Note: Electronic marketing is synonymous with digital marketing and both terms are used to express the same idea.

Features and Features of Digital Marketing


1. Ability of direct customer interaction with business


Through digital marketing, customers can express their wishes directly to an organization or company by directly responding to the marketing elements published by the organization.

For example, a customer can express their opinion directly about the company's products by writing a review on a social media page. Of course, this helps organizations understand customers' desires and problems, thus giving opportunities for development and growth.

2. Ability to target well

With digital marketing providing accurate customer data and information, organizations can target them accurately so they can reach out to potential customers who can generate good sales through them.

Using digital marketing, you can target customers based on dozens of criteria, including:
  • Type (Male/Female)
  • Interests
  • Recent visits to sites.
  • Research words.
  • Academic qualification.
  • Customer's current geographical location.
Of course, as a social media user, you should have seen some hotel and tourist village ads that appear on your Facebook account, after searching for these hotels, or even after visiting a hotel booking site.

Do you now realize that you are part of the digital marketing world, a digital client targeted by a company through digital advertising?

3. Fair costs and ability to control marketing budgets more flexibly

The fair cost of digital marketing comes from its unparalleled effectiveness, and the concept of cost here is measured by the size of interest or profit that can be achieved at this cost.

In the world of digital marketing, you can pay for every target customer watching a promotional video of your product, rather than paying a lot of money for a TV ad that you can't control for each specific target customer.

Controlling your marketing budget is also a prominent feature in digital marketing, for example, you can start a marketing campaign on a social site for less than $100 and stop it in real-time at any time.

4. Ability to collect and reuse data

Through advanced technology provided by digital marketing, business owners can collect and hold customer data, which can be reused again to make unique marketing offers or make more sales to the same customers who bought in advance.

For example, you can run a Facebook ad campaign and target users who visited your website in the last month only by placing a simple code on your website that collects information about who visited your website information to be targeted in advertising campaigns.

5. Ability to accurately measure results and then make the required improvements


One of the most important advantages of digital marketing is the ability to monitor, record and analyze marketing results and then make appropriate decisions that will help businesses grow and improve.

In digital marketing, everything should be analyzed from the level of social media engagement to opening marketing emails, watching marketing videos, monitoring traffic on the website, and ultimately the percentage of sales achieved.

6. Results faster than traditional marketing


With digital marketing, you tend to see results very quickly, on the one hand, you can direct marketing in exactly the direction you want, on the other hand, you can measure everything and see results first.

For example, if you are the owner of a product, you can instantly create a social media page, launch a marketing campaign, and watch target customers interact with your campaign within an hour of creation and approval.

I think you're starting to understand digital marketing now, so I encourage you to read to better understand it and learn more.

Digital Marketing Challenges

1. Digital channel proliferation:

 Consumers use many digital channels, a range of devices that use different protocols, specifications, and different interfaces, and interact with these devices in different ways and for different purposes.

2. Extreme competition: 

Compared to traditional media, digital channels are more effective, making them attractive to companies of almost all sizes, so competition to reach potential customers through digital marketing channels is fierce.

3. Database inflation:


 Consumers leave a huge chain of data in digital channels, making it difficult to process this data professionally to reach the right targets to get the best results.

4. Difficulties in obtaining a professional marketing team:

 Despite the development of the concept of digital marketing and its spread in our Arab region, the market remains in dire need of professionals from all walks of life, making it somewhat difficult to obtain the commodity of the digital marketing team.

The most important digital marketing channels


There are many digital marketing channels, as mentioned earlier, digital marketing is any marketing process that combines cutting-edge technology and modern means of communication.

In the following sections we will discuss some of the most important and prominent digital marketing channels:

1. Content marketing by creating a project website


It is the most important marketing channel in the digital marketing of professional agencies, where business owners create a website that represents the company and contains detailed data and information about the company's products or services.

A website blog has also been created to showcase topics in the business field to attract customers seeking to gather information on the subject before buying.

2. Social Media Marketing


Social media marketing is one of the most important channels that has proved important in digital marketing over the past decade.

Social networking marketing aims to attract customers and consumers, introduce them to and interact with brands and provide all the data and information they want about a product or service.

The ultimate goal is to turn target customers into real customers by completing the purchase process, and the most popular social networks are Facebook, Instagram, Twitter, and YouTube.

It is one of the oldest digital marketing methods, but it is still very effective in the marketing process and is widely used to highlight the latest developments or display new advertising content to customers.

You should be careful when using this technology, many customers are upset by the flow of emails, and are not persistent, just provide enough information without overstating.

In short, email marketing involves configuring a mailing list of target customers and sending marketing messages to these customers to urge them to return to the website or online store for more profits from the same customers.

Also known as Search Engine Optimization, it is a highly effective marketing channel through which business owners make the necessary improvements to their website content in order to appear in the first search result and then attract more attention to what people offer, and ultimately sell.

2. Social Media Marketing


Social media marketing is one of the most important channels that has proved important in digital marketing over the past decade.

Social networking marketing aims to attract customers and consumers, introduce them to and interact with brands and provide all the data and information they want about a product or service.

The ultimate goal is to turn target customers into real customers by completing the purchase process, and the most popular social networks are Facebook, Instagram, Twitter, and YouTube.

It is one of the oldest digital marketing methods, but it is still very effective in the marketing process and is widely used to highlight the latest developments or display new advertising content to customers.

You should be careful when using this technology, many customers are upset by the flow of emails, and are not persistent, just provide enough information without overstating.

In short, email marketing involves configuring a mailing list of target customers and sending marketing messages to these customers to urge them to return to the website or online store for more profits from the same customers.

Also known as Search Engine Optimization, it is a highly effective marketing channel through which business owners make the necessary improvements to their website content in order to appear in the first search result and then attract more attention to what people offer, and ultimately sell.

Search engine marketing is a very important marketing tool in digital marketing, it is a marketing channel that works alongside other channels, so it is by no means disconnected from it.

5. SMS Marketing


Text messages are one of the highly effective marketing channels in digital marketing because they allow business owners to send text messages directly to their target customers' mobile phones.

Text messages arrive whether the client is connected or not. Yes, text messages have a limit on the number of words, but they can be very effective when used wisely.


Of course, these are not all electronic marketing channels or digital marketing, but we don't want to prolong this part. If you want a full list of e-marketing channels you can return to the article via the link below:

What is the digital marketing team of any organization?


The digital marketing team is responsible for raising your organization's brand awareness and generating more sales.

This is done through all available digital marketing channels whether free or paid. There are many specializations in digital marketing, but not every organization should have a team comprising all existing marketing disciplines.

The size of the marketing team here depends on the size of the organization, the number of marketing channels you want to go through, the goals you seek... etc.

For example, in a small company, a single marketing specialist may be assigned to perform many tasks.

Here are some of the most important and prominent digital marketing specialties:

a) Search engine optimizer


He was tasked with working on the company's website to improve his SEO ranking and working with content creators to ensure that the content they wrote worked well enough to keep up with search engine requirements.

b) Content marketing specialist


The content marketer's function is to write high-quality content for the company's website blog to attract more potential customers. Additionally, content writers should be familiar with the basics of search engine optimizers to create easy-to-search content.

c) Social Media Manager


Its main task is to arrange the company's publications, text, and visual content, and to follow up on impressions provided by the public.

Social media managers should work with content marketing professionals to develop a strategy for posting content on social media.

d) Marketing Automation Coordinator


Its main task is to identify software that enables the entire marketing team to understand customer behavior, and measure the enterprise's business growth rate, email opening rates, campaign click rates, and potential customer acquisition rates.

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